5 Ways to Increase Sales for Your Moving Company
Written by Alyssa Howard, Moveboxer.com
One of the biggest questions in running a moving company – or any company for that matter – is how to increase sales. For a small business like a moving company it’s increasingly challenging to break through the clutter of the major brands and their large amounts of advertising spending. There are ways to set yourself apart and make sure that people know your moving company and how you are different and reputable.
1) Contact the mom bloggers in your area.
Moms are an important audience for movers, as they usually are the key decision maker for a household. Moms might be coordinating a local or long distance move and you want them to think highly of your moving company. Find the mom bloggers in your area with a Google search and reach out to them offering to do an interview or guest post for their blog. Remember to create something that is of value to them and they will be excited to partner with you.
2) Make relationships with real estate agents in your area.
Real estate agents are an important piece of the moving puzzle. Couples and families become very close with their real estate agent and will rely on them for recommendations about movers. Reach out to the real estate agents in your area and offer to bring breakfast or lunch to one of their staff meetings. This gives you a chance to hand out business cards, shake hands, and tell them a little about what sets you apart.
3) Purchase leads from Moveboxer.
Moveboxer has established itself as a company that brings real people who are moving together with reputable movers. When people sign on to Moveboxer they will see one, two, or at the most three movers, based on where they are located. This is not meant to be a spam-filled experience for people, but one where they can connect with the right mover. Moveboxer targets women 25-55 years old, who are the key decision makers for their household. They’ve also implemented data validation to make sure the leads they are passing along are of the highest quality.
4) Sign up for Google Adwords and work with a free Adwords consultant.
Google Adwords is an important part of driving leads to your business. When you first sign up for Google Adwords, you will see in the interface that there is an option for working with one of their free consultants. These people work for Google and are there to help get people set up in the Adwords system. Be sure to use their help, as they are experts in driving an audience to your website.
5) Sponsor local sports teams in your area.
You can become better known in your community by sponsoring local sports teams in your area. This is a great way to get in front of moms – again, a great audience of key decision makers – by sponsoring their kids’ sports teams. Sports team sponsorship is a more cost effective way of getting in front of these families so you will be top of mind for their next move.
Alyssa Howard is a writer for Moveboxer.com. Moveboxer makes moving easier. Moveboxer matches people up with reputable movers, provides a utility cancellation tool, helps people change their address, and connects people with mortgage, storage, boxes, supplies, and car transport. For information on Moveboxer, or to purchase leads from Moveboxer, please reach out to Jennifer Morehead at jmorehead [at] moveboxer.com or 847-644-9352.
